Problem: Happy Birthday has become a boring, predictable Facebook exchange between two acquaintances.

Opportunity: Yeah. Goats are cute and funny, but they also play a vital role in developing countries. By providing milk, cheese, and yogurt they offer nutrition and financial stability to families in poverty.

Client: ChildFund International - Innovation Lab

Deliverable: Website Development

Task: Transformed a prototyped idea into a live interactive digital product that generated revenue, raised awareness for a good cause, and entertained friends on Facebook.


Chew On This


Customize a Birthday Goat GIF for a friend, donate to a good cause, share it on friend's Facebook wall, and help give a real goat to a child in need.

Artboard 1.png
image of prototype ^