HOW CAN AN INSURANCE COMPANY CONNECT WITH THEIR CUSTOMERS WHEN THEY AREN'T IN A STATE OF EMERGENCY?
Using the Gecko's Guide to Life, we can connect with people when they are least expecting, resulting in a positive interruption to their day.
In 2013, the GEICO Gecko wrote a book. It's a brilliant perspective on the things that make us all human and a clever way to push his voice outside the 30-second television spot. While there was a lot of creative freedom with the creation of this book, it failed to engage a younger audience and a digital generation.
The first book written by a lizard deserves an extension that enhances his voice past the pages and into non-traditional mediums. Everyone knows and loves the Gecko for his witty personality as the famous spokesperson for GEICO insurance, but it turns out there is so much more to him than you thought.
The same year the Gecko's book was published, GEICO initiated the "Safe Phone Zone" program at Virginia's highway rest areas & welcome centers. It's a valuable marketing opportunity for a company to get their sponsorship seen on the state's most traveled roads.
For the launch of our event, interactive art installations will begin appearing at these rest areas and other public places. You'll know they're his by the signature, a little reminder that all artist have to come from some where, no matter how small.
"I don't live in a tiny house. I don't work in a tiny office. If you're going to survive in the world, you have to adapt to your environment. "
- The Gecko
To connect the Gecko to a younger, digital audience he needed a platform that would allow him to keep up with the current trends. The Gecko is already on Facebook and Twitter, but now you can add his contact information in your phone and follow his Instagram account.
Through direct marketing tactics and the interactive art installations, users will be able to follow the Gecko on his newest social platforms that allow his voice to reach a broader audience and give his character a more human feel.