A Guide To Life is written by a famous advertising icon, the Geico Gecko. It's a creative way to push the brand ambassador's voice outside traditional tv spots and clever way to make a talking animal more human.
In an advertising era defined by change, traditional methods of marketing fail to engage or excite a digital generation.
Design an experience that unfolds through various platforms, sometimes referred to in the field as transmedia storytelling.
Geico published the book as part of an advertising campaign. Below represents my interpretation of furthering the Geico campaign into non-traditional platforms of advertising.
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