Experimental Design

 

Problem:

The first book ever written and illustrated by a gecko failed to engage or excite a digital generation.

Solution:

Extend the book into a narrative experience that unfolds through various platforms, sometimes referred to as transmedia storytelling.

 
 
 
You'reOnlyHuman_Cover.png
 
 

 

Activation Posters

Platform # 1

know thy mustards.png
 
Lost-Tail-Title.png
 

Art Installations

Platform # 2

bus station copy.jpg
produce_section2.png
ADAPTION.png
Love-Sign-@-Welcome-Center copy.png

Facebook

Platform # 3

PAGE1.jpg

Direct Mailer

Platform # 4


Mobile Device

Platform # 5

Contact.png

Instagram

Platform # 6


Business Cards

Platform # 7

 
 
 
 

Notes From Process: