Experimental Design

THE MEDIUM IS THE MESSAGE

 
You'reOnlyHuman_Cover.png
 
 

Problem:

The first book ever written and illustrated by a gecko failed to engage or excite a digital generation.

Solution:

Extend the book into a narrative experience that unfolds through various platforms, sometimes referred to as transmedia storytelling.

 
 
 

Activation Posters

MEDIUM # 1

know thy mustards.png
 
Lost-Tail-Title.png
 
 

Art Installations

MEDIUM # 2

bus station copy.jpg
produce_section2.png
ADAPTION.png
Love-Sign-@-Welcome-Center copy.png
 

Facebook

MEDIUM # 3

PAGE1.jpg
 

Direct Mail

MEDIUM # 4

 

Mobile Device

MEDIUM # 5

Contact.png
 

Instagram

MEDIUM # 6

 

Business Cards

MEDIUM # 7

 
 
 
 

Notes From Process: