Ghost Tours

 

Dean Weber: Copywriter

Grace Higginbotham: Experience Designer

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RELIVE AMERICA'S ABANDON GHOST TOWNS:

A ghost town is an abandon village, town, or city that contains substantial visible remains and has become tourist attraction spot, especially those that preserve period-specific architecture. I teamed up with a copywriter to combine the world's leading digital travel guide service, Lonely Planet, with a global outdoor recreational activity, Geocaching, and created the ultimate real-time virtually guided game experience. 

MOVIE TRAILER STUNT

To launch our live action game, we created a movie trailer stunt. This is the long version television spot of the Elko Tract ghost tour, an abandon property located outside of the capital of Virginia with an interesting past and historical relevance. Ultimately, each ghost tour would have its own television and radio broadcast release, that would interrupt the viewers commercial content unexpectedly, and activate the real-time race to find the answers hidden in the history of your state. 

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MORE EXAMPLES OF GHOST TOWNS IN AMERICA:

Bannack, Montana

Calico, California

Centralia, Pennsylvania

Oatman, Arizona

South Pass City, Wyoming